Online business promotion through social media is now a digital marketing strategy that is widely used by business people. Almost all social media can be used for marketing, especially TikTok. Judging from its development, many business owners have started selling on TikTok.
Would you like to know how to Promote and sell on TikTok? With the concept of livestream sales in the TikTok Shopping program, users can immediately get product introductions and reviews, special offers, and process transactions on the TikTok application.
How to Promote and Sell Products on Tiktok
There are many ways and strategies to promote on TikTok. Let’s take a look at the most effective ways:
1. Create a Business Account
The first way to make promotional activities run smoothly is to create a business account on TikTok. If you have downloaded the application, you can fill in the data and other information needed. After that, switch your account to a business account. You can find this option in the “Manage My Account” menu.
Don’t forget to also attach an attractive profile photo, also write a brief bio about your business, and don’t forget to also include a link to your online shop website or another platform.
2. Learn more about TikTok
Before you start selling on TikTok, it’s also important to study TikTok in more detail. You need to know, the style of the TikTok application is not the same as other social media. This application is filled with millennials, so you have to understand very well how it works and the type of content that you will choose.
Also, keep in mind that TikTok is synonymous with creative and slightly funny content. So, if you want to promote using TikTok, make content that is interesting and always fresh so that more people will be interested.
3. Pay attention to the quality of the content
The important thing that you need to pay attention to is the quality of your content. Because if you want your content to go viral, don’t just create mediocre content. Create interesting and fun content by studying every content that has successfully trended and gone viral.
This method is important before selling on TikTok, because if your content can blend in naturally then your goals for promotion and selling can be achieved easily. Here are some types of promotional content that you can inspire:
a. Behind the Scenes
Behind the scene, content is one of the right strategies to get consumers. This is because most people care deeply about what they buy. You can tell about your journey while building the business, starting from difficult times, and how you survived during the pandemic until you got to where you are now.
b. Education
Not all educational content is boring. You can create educational content that is packaged and presented in an interesting way.
c. Tutorials
There is no doubt that video tutorials are videos that are quite popular. Starting from makeup tutorials, cooking tutorials, or other tutorials depending on the product you are promoting.
4. Use Viral Filters, Effects, and Sounds
The next way to sell on TikTok is to use filters, effects, and sounds that are currently viral. This method is quite effective in increasing the number of viewers or impressions. Apart from that, it can also bring in new followers and increase engagement rates.
You can also take advantage of trending hashtag challenges to help boost your sales. However, you also need to remember that you cannot use everything that is currently viral. You still have to adapt it to your business concept. And never try to use something that is not relevant to your business.
5. Take advantage of the Stitch
On TikTok itself, there are many features that you can use to make it easier for you to record and edit videos. However, there is one feature that you can maximize to promote your products and sell on TikTok. This feature is the stitch.
This feature is usually used to respond to information or to connect a comedy scene. So, you can use this feature for business. You just need to find a video that looks like it has the potential to boost your business and start making videos with stitch.
6. Create Hashtag Challenges
In the previous discussion, it was discussed that you can take advantage of trending hashtag challenges to create your promotional content. However, what if you created the hashtag challenge yourself? Of course, it’s not impossible.
This aims to invite other TikTokers to create or repeat content so that engagement and interaction can be built. That way, your goal of selling on TikTok can be easier to achieve.
7. Collaborate with Influencers
If you have decided on social media as your promotional medium, then, like it or not, you have to set aside some costs to collaborate with an influencer, especially if they are into TikTok affiliate marketing. This is very useful for your business. However, you also shouldn’t be careless when using influencer services.
Make sure you choose the right influencer who can get a lot of TikTok followers. If necessary, first study the audience and the type of content that is often posted. Don’t let the wrong choice cause your business to suffer losses. Because before deciding to sell on TikTok you have to think about it carefully first.
Those are some ways you can do before selling on TikTok. Opportunities for promotions on TikTok are now wide open. Some brands have even realized this potential and have started promoting their business on this platform. What you need to remember is to know the ways and strategies in TikTok marketing, so you can get maximum results.
