From Hobby To Business: How To Start A Profitable Blog - Naflaws

From hobby to business: How to start a profitable blog

Starting a business in Nigeria can be a daunting task, but with the right planning and execution it can be a very rewarding experience. In this article we will take a look at how to start blogging in Nigeria, and some of the things you need to consider before taking the plunge.

Over 95% of blogs do not succeed, that is a truth. According to conventional blogging advice, you should start with a passion, produce consistent material for a while, and then monetize it. The issue with this technique is that it is missing one crucial element: commercialization. If a blog isn’t treated like a true business from the start, income is neglected, material is produced without a clear focus for years, no money is made, and the writer quits or claims their blog is “just a hobby.”

Why don’t blogs succeed? It’s not a lack of enthusiasm. It’s because bloggers are unable to switch from being writers to being entrepreneurs.

This systematized method of blogging is what we aim to teach you so you may hasten your transition to passive income in 2022 and beyond.


Why Start Blogging in Nigeria?

There are a variety of reasons to start blogging business in Nigeria. The country is home to a growing number of internet users and has a large and young population. This provides a huge potential market for bloggers. In addition, Nigeria has a rich cultural heritage and a wealth of stories to tell. These factors make it an ideal place to start a blogging business.


Blogging is a great way to share your ideas and thoughts with the world. It can also be a profitable business venture. If you are thinking about starting a blogging business in Nigeria, here are some things to consider:

  • Find your niche. There are many different types of blogs out there, so it’s important to find the niche that best suits your interests and expertise. Whether you want to blog about politics, fashion, or food, make sure your blog stands out from the rest.
  • Choose a catchy domain name. Your blog’s name should be reflective of its content, so choose something that’s both unique and memorable. Once you’ve settled on a name, be sure to secure a matching domain name.
  • Set up your blog. Once you have your domain name, you’ll need to set up your blog on a hosting platform like WordPress or Blogger. Choose a theme that best fits your brand, and then start creating content!


What are the Benefits of Starting a Blogging Business in Nigeria?

There are many benefits to starting a blogging business in Nigeria. Some of which are:

  • It can help promote Nigerian culture and values to a global audience.
  • It can provide a much-needed platform for Nigerian entrepreneurs to share their stories and connect with like-minded individuals.
  • Blogging can be used as a tool for social change, raising awareness about pressing issues in the country.
  • It can simply be a fun and creative outlet for those with a passion for writing.


Whatever the reason for starting a blog, there are endless possibilities for those who choose to do so in Nigeria.


How to Start Blogging in Nigeria

Blogging is a great way to share your thoughts and ideas with the world, and there are many ways to get started in Nigeria. Here are 8 simple steps on how to start a blogging business in Nigeria:


Here’s the beginner setup at the lowest cost with the best features

  1. Find your Niche
  2. Set a website name
  3. Get a hosting plan
  4. Install WordPress
  5. Chose a theme for your blog
  6. Easily install some WordPress plugins
  7. Create a great content
  8. promote your blog

Note: Only step 2 and 3 cost money. Everything else you can be done for free


Let’s get started.


1. Find Your Niche

The first step is to find your niche. What do you want to write about? There are many blogs out there, so you need to find a unique angle that will make your blog stand out from the rest. Once you have found your niche, research your target audience and what they want to read about.


What are Some Popular Blogging Niches in Nigeria?


There are many popular blogging niches in Nigeria, but some of the most popular include:

  • Travel
  • Lifestyle
  • Fashion and Beauty
  • Food
  • Health
  • Finance
  • Technology


Nigerian bloggers have a unique perspective on these topics and offer valuable insights to their readers. If you’re interested in starting a blog, consider focusing on one of these niches.


2, 3 & 4. Set a Website Name, Get a Hosting Plan and Install WordPress

These steps can be done together and on one platform. Follow this strategy to get your blogging business started:

  1. Go to ( this will get you a minimum of 55% discount and a free domain name) and click Get Started
  2. Choose the Hatchling Plan
  3. Enter the domain name of your choice (e.g
  4. Under billing Cycle, choose a plan based on how long want to subscribe for
  5. Create an account with HostGator
  6. Enter your billing information (they accept credit card or PayPal)
  7. Skip the ‘Add Additional Services’ (you don’t need them)
  8. Enter ‘Unlock’ as a coupon code ( this will get you a discount)
  9. Review your order and continue to checkout
  10. Click on install WordPress on the next page, and proceed to install it
  11. Enter your domain name, admin username, password, email and then select your preferred language. Click install (again)


Congrats! You now have yourself a WordPress hosted blog.


5. Choose a Theme for Your Blog

Go to and login to your WordPress dashboard using the admin username and password you created in the previous step.


The WordPress dashboard looks like this


From the sidebar menu, select  ‘Appearance‘ then ‘Theme‘.


Click on ‘Add New’. You will see a variety of free themes to choose from


Search for ‘Astra‘ theme (which is the most popular theme) and click on it. Click ‘Install‘ and then ‘Activate

And you are done picking a theme!


6. Install Simple WordPress Plugins

From the sidebar menu, select ‘Plugins‘ and then ‘Add New’ a number of plugins is displayed for you to choose from.


1. Search for ‘Starter Templates‘. Install and activate it. This plugin allows you to install premade designs into your website, so all you have to do is customize it


Go back to ‘Appearance‘ and then click on the ‘Starter Templates‘ you just installed. It will take you to a page where you’ll be asked to select a page builder. Select ‘Elementor‘ (it is the easiest and most popular)


Choose a design(one of the best is ‘Outdoor Adventure‘) click on it and click on it, answer some questions and click on import.


Your website is ready. It is not your content but you can change that by customizing it.


2. You also need to Download Unlimited Elements plugin (best plugin to go with the elementor page builder above). Then go to ‘Plugin’ and click ‘Add New’ then select ‘Upload Plugin’ and upload the Unlimited Elements plugin you downloaded. ‘Install‘ and ‘Activate‘ it


Note: You need these two plugins


 7. Create a Great  Content

Before you create a content, you need to have chosen a niche. Whether Health, Lifestyle, Travel, etc.


Before deciding on a niche, you need to ask yourself these 4 questions:

  1. What you want to teach
  2. What experience do you have
  3. What leverage do you have
  4. How do you extract value from the market

Answer these questions and you are good to go.

Login to your dashboard, select ‘Posts‘ then click ‘Add New’ and start writing and posting your content. It doesn’t have to be perfect at first. You can edit each time a new idea comes to you.


Congrats! Your blog up and running.


8. Promote Your Blog

Promote your blog. Getting traffic to your blog can be challenging, but there are many ways to promote it online. Be sure to utilize social media platforms like Twitter and Facebook to spread the word about your blog.


How to Make Money Blogging in Nigeria

There are many ways to make money blogging in Nigeria. You can start a blog about anything that interests you and monetize it through advertising, affiliate marketing, or selling products and services.


One of the most popular ways to make money blogging is through Google Adsense. Adsense is a program that allows you to place ads on your website and earn money every time someone clicks on one of the ads. To be eligible for Adsense, your website must have high-quality content that is relevant to the ads that are being displayed.

Another popular way to make money blogging, is through affiliate marketing. Affiliate marketing is a type of performance-based marketing where you earn a commission for promoting someone else’s product or service on your website. To be successful with affiliate marketing, you need to have a large audience that is interested in what you are promoting.

Finally, you can also make money by selling products and services on your website. If you have a knack for design or programming, you can create web themes or plugins and sell them online. You can also sell physical products such as books, t-shirts, or other merchandise. If you have an existing brick-and-mortar business,

There are many opportunities for starting a blogging business. With the right approach, you can tap into this growing market and find success.

We hope our tips have helped you get started on your journey to becoming a successful Nigerian blogger. Good luck

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